Wongm's Rail Gallery » Commercialising commuters

Commercialising commuters

For Melbourne's privatised public transport operators, they don't make money by moving people - they make money selling their captive audiences to advertisers and other commercial outfits.

oOh!media digital advertising panel at Melbourne Central station

Sunday 10 February 2019 10:44 AM
Viewed 856 times
(2 times this week, 11 times this month, 136 times this year)

No takers for the big screen on the main concourse at Flinders Street Station, so oOh!media are running house ads

Wednesday 6 February 2019 16:09 PM
Viewed 683 times
(1 time this week, 9 times this month, 109 times this year)

Blank advertising panel of the front of tram Z3.230

They were last used in November 2017 - possibly the change in advertising providers saw them fall into disuse

Wednesday 6 February 2019 13:40 PM
Viewed 581 times
(1 time this week, 6 times this month, 77 times this year)

Red Engine Group electric buggy refilling the vending machines at Southern Cross Station

Wednesday 6 February 2019 13:04 PM
Viewed 448 times
(4 times this month, 77 times this year)

Refilling the vending machines at West Footscray station

Friday 1 February 2019 11:31 AM
Viewed 376 times, 69 times this year)

Adshel digital advertising panel at North Melbourne station, rebranded as oOh!media

Thursday 31 January 2019 17:56 PM
Viewed 364 times
(1 time this week, 73 times this year)

'My Health Record' advertisement on a CBD tram stop

Thursday 31 January 2019 17:43 PM
Viewed 395 times, 80 times this year)

Coca Cola advertisement on the main concourse at Flinders Street Station

Thursday 31 January 2019 14:45 PM
Viewed 494 times, 94 times this year)

Advertisement for 'NGV MoMA' on the side of a Siemens train - the exhibition finished months ago!

October 2018 in fact!

Thursday 31 January 2019 14:10 PM
Viewed 671 times
(2 times this week, 188 times this year)

Coca Cola advertisement on the main concourse at Flinders Street Station

Thursday 31 January 2019 08:46 AM
Viewed 527 times, 84 times this year)

Sirena tuna promotion blocks the main entrance to Southern Cross Station

Friday 25 January 2019 08:44 AM
Viewed 422 times, 0 times this year)

Sirena tuna promotion blocks the main entrance to Southern Cross Station

Friday 25 January 2019 08:43 AM
Viewed 551 times
(2 times this week, 2 times this year)

Sirena tuna promotion blocks the main entrance to Southern Cross Station

Friday 25 January 2019 08:42 AM
Viewed 460 times, 0 times this year)

Advertising panel minus advertising at Flagstaff station

Monday 21 January 2019 16:46 PM
Viewed 351 times, 0 times this year)

'Pet Circle' promotion at the Flagstaff station exit

Monday 21 January 2019 09:09 AM
Viewed 418 times
(1 time this week, 1 time this month, 1 time this year)

Kia car promotion blocks the main entrance to Southern Cross Station

Friday 18 January 2019 13:34 PM
Viewed 342 times
(2 times this week, 4 times this month, 2 times this year)

Uber advertisement on the screens at Southern Cross Station

Friday 18 January 2019 13:32 PM
Viewed 317 times
(3 times this month, 1 time this year)

Kia car promotion blocks the main entrance to Southern Cross Station

Friday 18 January 2019 13:31 PM
Viewed 552 times
(1 time this week, 7 times this month, 3 times this year)

Handing out vouchers for Marley Spoon during morning peak at Flagstaff station

Friday 18 January 2019 08:52 AM
Viewed 411 times
(2 times this month, 0 times this year)

'Bumblebee box' marks the site of a damaged oOh!media digital advertising screen at Flinders Street Station

Monday 31 December 2018 13:08 PM
Viewed 575 times
(3 times this week, 1 time this month, 12 times this year)

New digital advertising panels by oOh!media on the platforms at Flinders Street Station

Monday 31 December 2018 12:44 PM
Viewed 1189 times
(2 times this week, 1 time this month, 16 times this year)

Uber advertisement at Southern Cross Station, advertising a 4 minute pick up time

Friday 14 December 2018 12:31 PM
Viewed 1069 times
(2 times this week, 14 times this month, 30 times this year)

'Pandora' jewellery advertising covers the escalator adit at Parliament station

Friday 7 December 2018 08:40 AM
Viewed 526 times
(2 times this week, 13 times this month, 22 times this year)

Two different piles of crap for sale occupying the main entrance to Melbourne Central station

Saturday 1 December 2018 14:05 PM
Viewed 412 times, 12 times this year)
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Viewed 5040 times (18 times this week, 8 times this month, 659 times this year)