Wongm's Rail Gallery » Commercialising commuters

Commercialising commuters

For Melbourne's privatised public transport operators, they don't make money by moving people - they make money selling their captive audiences to advertisers and other commercial outfits.

Inside the empty 'Official Merchandise' stall blocks the Spencer Street entrance to Southern Cross Station

Probably for the Boomers vs Team USA basketball game that night at Marvel Stadium

Thursday 22 August 2019 8:47 AM
Viewed 339 times, 13 times this year)

'Official Merchandise' stall blocks the Spencer Street entrance to Southern Cross Station

Probably for the Boomers vs Team USA basketball game that night at Marvel Stadium

Thursday 22 August 2019 8:46 AM
Viewed 420 times, 12 times this year)

Melbourne Fashion Week display blocks the Bourke Street entrance to Southern Cross Station

Thursday 22 August 2019 8:44 AM
Viewed 471 times, 17 times this year)

New Ooh!Media digital advertising screen at Footscray station

Sunday 18 August 2019 3:13 PM
Viewed 489 times, 15 times this year)

Melbourne Fashion Week display blocks the Bourke Street entrance to Southern Cross Station

Monday 12 August 2019 11:36 AM
Viewed 647 times
(1 time this week, 1 time this month, 14 times this year)

ATO 'Pop Up Shop Front' at the main entrance of Southern Cross Station

Monday 5 August 2019 1:38 PM
Viewed 679 times
(1 time this week, 3 times this month, 34 times this year)

DiDi 'rideshare' advertisement at Flinders Street Station

They call themselves 'rideshare' but they are just a taxi by another name

Thursday 1 August 2019 1:36 PM
Viewed 1338 times
(2 times this month, 41 times this year)

ANZ home loans advertising covers Southern Cross Station

Monday 29 July 2019 9:49 AM
Viewed 613 times, 33 times this year)

ANZ Home Loan advertising covers Southern Cross Station

Friday 19 July 2019 2:03 PM
Viewed 408 times, 22 times this year)

ANZ Home Loan advertising covers Southern Cross Station

Friday 19 July 2019 8:10 AM
Viewed 395 times, 16 times this year)

Advertisement for St Aloysius College at West Footscray station

Illustrating their proximity to trains, trams and buses

Tuesday 9 July 2019 12:05 PM
Viewed 554 times
(1 time this month, 17 times this year)

'Little Shredders' skiing promotion on the concourse at Southern Cross Station

Wednesday 3 July 2019 1:19 PM
Viewed 438 times, 16 times this year)

'Stop riding my tail' advertisement for 'Pets 2' on the rear of CDC Melbourne bus #115 5892AO

Friday 28 June 2019 8:58 AM
Viewed 826 times
(1 time this month, 40 times this year)

Refilling the vending machines at Flagstaff station

Thursday 27 June 2019 11:05 AM
Viewed 474 times, 19 times this year)

Swisse advertising covers the main concourse at Flinders Street

Monday 24 June 2019 12:52 PM
Viewed 493 times, 24 times this year)

Refilling a vending machine from an electric buggy at Richmond station

Monday 24 June 2019 12:39 PM
Viewed 446 times, 14 times this year)

'Stop for coffee, not your myki. Top up anywhere, anytime' advertisement for Arevo by RACV

No mention of how the app actually works! https://www.cio.com.au/article/658153/racv-unveils-aussie-first-commuter-app/

Monday 24 June 2019 8:56 AM
Viewed 544 times, 19 times this year)

Handing out free muesli bars at Flagstaff station

Friday 21 June 2019 4:53 PM
Viewed 462 times, 14 times this year)

Tiny gap left to exit Melbourne Central station towards Swanston Street

Friday 21 June 2019 8:32 AM
Viewed 750 times, 61 times this year)

McDonalds take away counter on the Melbourne Central concourse

Friday 21 June 2019 8:31 AM
Viewed 1143 times, 111 times this year)

Doritos advertising on the escalators at Melbourne Central

Friday 21 June 2019 8:30 AM
Viewed 442 times, 23 times this year)

JCDecaux staff fixing a stalled advertising screen at a Spencer Street tram stop

Wednesday 5 June 2019 8:29 AM
Viewed 403 times, 14 times this year)

Papa Giuseppi's pizza truck locked up and doing nothing on the main Southern Cross Station concourse

Wednesday 5 June 2019 8:28 AM
Viewed 413 times
(1 time this month, 15 times this year)

Papa Giuseppi's pizza truck locked up and doing nothing on the main Southern Cross Station concourse

Wednesday 5 June 2019 8:28 AM
Viewed 412 times, 13 times this year)
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Viewed 5529 times (1 time this week, 9 times this month, 25 times this year)