Wongm's Rail Gallery » Commercialising commuters

Commercialising commuters

For Melbourne's privatised public transport operators, they don't make money by moving people - they make money selling their captive audiences to advertisers and other commercial outfits.

'Do you really love your kids' Heart Foundation advertisement on the side of a tram

The campaign was axed a few days after launch due to it's heartless nature

31 May 2019 09:51 AM
Viewed 179 times
(21 times this month, 179 times this year)

Closed retail stalls block the main entrance to Melbourne Central station

25 May 2019 18:55 PM
Viewed 90 times
(2 times this week, 8 times this month, 90 times this year)

Menulog advertising covers the main concourse at Flinders Street Station

25 May 2019 13:39 PM
Viewed 69 times
(8 times this month, 69 times this year)

Deliveroo advertising folded up at Southern Cross Station

24 May 2019 16:55 PM
Viewed 96 times
(4 times this month, 96 times this year)

Deliveroo advertising folded up at Southern Cross Station

24 May 2019 16:54 PM
Viewed 65 times
(4 times this month, 65 times this year)

Deliveroo advertising covers Southern Cross Station

24 May 2019 08:48 AM
Viewed 51 times
(4 times this month, 51 times this year)

Two different advertising campaigns highlighting photography: RACV Insurance and Applie iPhone

23 May 2019 15:55 PM
Viewed 109 times
(2 times this week, 8 times this month, 109 times this year)

Papa Giuseppi's pizza truck locked up and doing nothing on the main Southern Cross Station concourse

22 May 2019 08:50 AM
Viewed 66 times
(2 times this week, 7 times this month, 66 times this year)

ooH! media digital advertising screen displaying a Widows error message

17 May 2019 17:32 PM
Viewed 91 times
(3 times this week, 1 time this month, 91 times this year)

Menulog promotion on the concourse at Flinders Street Station

13 May 2019 11:42 AM
Viewed 69 times, 69 times this year)

Shops block the main walkway towards Melbourne Central station

27 March 2019 14:49 PM
Viewed 689 times
(1 time this week, 5 times this month, 689 times this year)

Grand Prix merchandise stores block the main entrance to Southern Cross Station

16 March 2019 23:58 PM
Viewed 74 times
(5 times this month, 74 times this year)

Grand Prix merchandise stores block the main entrance to Southern Cross Station

16 March 2019 23:58 PM
Viewed 71 times
(1 time this week, 8 times this month, 71 times this year)

Grand Prix merchandise stores block the main entrance to Southern Cross Station

16 March 2019 20:20 PM
Viewed 88 times
(1 time this week, 8 times this month, 88 times this year)

oOh!media digital advertising panel at Melbourne Central station

10 February 2019 10:44 AM
Viewed 201 times
(2 times this week, 4 times this month, 201 times this year)

No takers for the big screen on the main concourse at Flinders Street Station, so oOh!media are running house ads

6 February 2019 16:09 PM
Viewed 176 times
(3 times this week, 3 times this month, 176 times this year)

Blank advertising panel of the front of tram Z3.230

They were last used in November 2017 - possibly the change in advertising providers saw them fall into disuse

6 February 2019 13:40 PM
Viewed 118 times
(2 times this week, 3 times this month, 118 times this year)

Red Engine Group electric buggy refilling the vending machines at Southern Cross Station

6 February 2019 13:04 PM
Viewed 103 times
(1 time this week, 1 time this month, 103 times this year)

Refilling the vending machines at West Footscray station

1 February 2019 11:31 AM
Viewed 82 times
(1 time this month, 82 times this year)

Adshel digital advertising panel at North Melbourne station, rebranded as oOh!media

31 January 2019 17:56 PM
Viewed 79 times
(2 times this month, 79 times this year)

'My Health Record' advertisement on a CBD tram stop

31 January 2019 17:43 PM
Viewed 74 times
(1 time this week, 1 time this month, 74 times this year)

Coca Cola advertisement on the main concourse at Flinders Street Station

31 January 2019 14:45 PM
Viewed 83 times
(1 time this month, 83 times this year)

Advertisement for 'NGV MoMA' on the side of a Siemens train - the exhibition finished months ago!

October 2018 in fact!

31 January 2019 14:10 PM
Viewed 97 times
(3 times this month, 97 times this year)

Coca Cola advertisement on the main concourse at Flinders Street Station

31 January 2019 08:46 AM
Viewed 75 times
(1 time this month, 75 times this year)
Tags

Viewed 2599 times (2 times this week, 37 times this month, 646 times this year)